Apologies, I hope yo didn't think my post was on the critical side, it wasn't meant to be. It's an interesting point aligning poor quality annoying pop up with certain agencies or DSP's, this could be very well be possible especially if they fall outside of IAB's new standards.
As more ads are re-written for HTML5 it may encourage better and less intrusive formats resulting in less complaints.
Hello Shroder, I was just merely highlighting that the majority of poor advertising is ran by a rag tag fleet of me too operators and that although programmatic may have its issues by certain parties, it is the future as is mobile video and is not going away. I feel BLNX have aligned their strategic business plan along side the biggest and the best and if video is going to be the major disrupter, than BLNX surely are in a most excellent place. I would not like to see BLNX merge with another competitor, but prove that 1R has what it takes and is delivering profit. Then IMO we will instantly see a valuation of about £1 a share and at that point we will soon see a predator come a preying at our door. I think BLNX will be a lot more wiser on any further acquisition should that arise but they are in mo need to acquire IMO as we finish the final milestones of integration that are to be achieved by the end of this year and in place for q4. It's more food for thought if anything. Have a nice evening.
cntd....People don't like banner adds in a middle of social conversation. Everything has to be in context. The solution for the moment , must be to be creative, to make people love rather than loathe the ads.
The technology of the interment was enthusiastically embraced as a solution to the old paradox identified by the American marketing John Wanamaker - "Half the money I spend on advertising is wasted; the trouble is I don't know which half!"
Now in the days of old with accusations and slurs at BLNX and some of its competitors it was said no one could identify which half. But moving forward with programmatic marketplace the wasted half can always be identified and eliminated. Again I state only the top platforms with a total end to end solution with viable, clean and relevant inventory will survive. Programmatic is the future and already it has its critics arguing that it does not work very well, it's become a race to the bottom with prices falling for everybody. They are also argue that the falling prices will also erode the quality of the ads becoming nothing more than an efficient source to deliver poor quality advertising.
This is simply due to, too many internet advertising companies with supposed me to programmatic platforms and without the relevant ad placed in front of the consumer. This is something where BLNX will have upper hand, due to its filtration and programmatic video indexing that has "core " embedded in the all new 1R platform
The main gripe is that irrelevant videos or adverts are still a cause for concern. Desk top will continue to extinguish and mobile video will continue to grow and develop.....has anybody else out their got what BLNX have in identifying, watching, listening and recognising video content that gets pushed through its new 1R platform.
That is the number of individuals in a report produced jointly by Dublin- based Internet-ad Researcher PageFair and the Adobe across the globe were using software to remove ads from web pages. It has said that that number has grown by 41% over the previous months and it is said to cost internet publishers $22 billion dollars this year alone. We also saw Apple through its announcement that it's new operating system ios9 would offer ad blocking too. Safari Mobile Browsing it says is not a big ad carrier unlike their main competition Google who they say is 'really only an ad company' with just over 90% of its revenues coming from this source. Apple also add that the blocker is selective, allowing through certain types of ads and ads in mobile apps would not be affected. The report goes on further to say that no one has yet managed to develop or produce effective ads on the small screens of mobile devices. PageFair go on further to quote " it has been detecting adblocks at a rate of more than a billion a month"! Jonny Ryan head of ecosystem at PageFair dramatises further the point that " In spite of the of the denials, the shudders that went industry were profound: the entire business model of the web was at risk". He goes on further to quote that " The genie is out of the bottle and you will get add blocking everywhere and it is just a matter of time" This is some of the headwind BLNX and many of its competitors face and will continue to face and any one without the best possible platforms and verifiable delivery of inventory will struggle to survive IMO.
Brian Lesser CEO of Xaxis says "Adblocking is a direct result of the poor quality and infuriatingly intrusive style of so much online advertising and is an opportunity to put things right, it's a shot term phenomomen that will force improvements in the market place and blessed with this catastrophe."
Sir Martin Sorrell CEO of WPP adds "This is a crisis opportunity, let's get this clear, if it's intrusive its ineffective." He also adds warns that mass Adblocking will not be good for the consumer. " The price of content will rise. Advertising performs a useful function, so if adblocking does takeoff, the consumer will have to pay more as subscription prices will rise" Martin Sorrell sees four possible outcomes:- 1. Government regulation of blocking, ( which is highly unlikely ). 2. Reducing the amount of Advertising in America to British and French levels. 3. There is an all-out-war scenario involving a concerted counter-strike against the blockers. 4. Total reform in advertising format. " People talk about becoming more creative, in terms of arresting peoples's attention, and I think there is some validity in that. But when you think about advertising on small screens, like smartphones, it's a very different job to a 60- second TV commercial. People don't like banner ads in a middle of a social conversation and ever
Line 10 should, of course, have read "we know already that we're getting 30 billion impressions queries plus per day". Yes, it's billions , not millions - as most readers who have followed our corporate presentations and recent trading statements will know full well!
Quantcast is - currently - only reporting 'mobile web' usage - This means the impressions you create when you are using the mobile browser, be it Safari, Chrome or whatever. So - as things currently stand - we don't get a measure of the in-app impressions - which just happens to about 90% of most people's mobile usage. So the Quantcast numbers we see are seriously understating our impressions queries (= monetisation opportunities) that arise from mobile usage by a factor of almost 10 - since in-app impressions are excluded.
It is worthy of note that Quantcast are aware of this issue - and they have recently introduced a Quantcast SDK specifically for mobile apps. You can read about this under the heading "What Is Quantcast Measure For Apps' if you scroll down on their FAQs page at:
However, my understanding is that this is still relatively new and so it has not yet been included as a separate heading on the Quantcast pages we see.
In summary, Quantcast is seriously understating the total impressions queries (=monetisation opportunities) in our business for both RhythmOne And AdKarma. My earlier post pointed to a massive understatement of impressions queries for both desktop and 'mobile web' impressions (due, I surmise, to a formula error by Quantcast), to which you must now add the exclusion of the mobile in-app impressions .
I never look at Quantcast as representing anything remotely related to how our business is really progressing.
The bit I don't seem to get is we are told that mobile is the end all and be all and where we should be looking at the figures on Quantcast we seem to be still only getting 8-9% of the page views or queries from mobile surely if we are putting so much effort and time into mobile these figures should of risen since this time last year or is there something seriously wrong with the way Quantcast gather and correlate the information as suggested by bluefish
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