Prudential Regulatory News (PRU)

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

1.   Name of the issuer

Prudential plc

2.   State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006)

(i)

3.   Name of person discharging managerial responsibilities/director

M Coltman, H Davies, R Devey, J Foley, P Goerke, M McLintock, N Nicandrou, B Stowe, T Thiam, M Wells

4.   State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5.   Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Notification relates to the persons named in 3 above

6.   Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each

7.   Name of registered shareholder(s) and, if more than one, the number of shares held by each of them

M Coltman - shares held in trust in the name of BWCI Trust Company Limited

H Davies

R Devey - shares held in trust in the name of BWCI Trust Company Limited

J Foley - shares held in trust in the name of BWCI Trust Company Limited

P Goerke - shares held in trust in the name of BWCI Trust Company Limited

M McLintock - shares held in trust in the name of BWCI Trust Company Limited

N Nicandrou - shares held in trust in the name of BWCI Trust Company Limited

                    - shares held in the Prudential Group Share Incentive Plan by Yorkshire Building Society Trustees           

B Stowe - American Depository Receipts (ADRs) representing Prudential plc ordinary shares (Ratio 1 ADR equals 2 ordinary shares) held in trust in the name of BWCI Trust Company Limited

T Thiam - shares held in trust in the name of BWCI Trust Company Limited

M Wells - American Depository Receipts (ADRs) representing Prudential plc ordinary shares (Ratio 1 ADR equals 2 ordinary shares) held in trust in  the name of BWCI Trust Company Limited

8.   State the nature of the transaction

Dividend Re-investment Plan 2012 final dividend on ordinary shares of Prudential plc

9.   Number of shares, debentures or financial instruments relating to shares acquired

M Coltman

1,192 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

H Davies

77 ordinary shares

R Devey

2,905 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

John Foley

4,314 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the PruCap Deferred Share Plan

1,109 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

P Goerke

897 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

M McLintock

4,709 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

N Nicandrou

2,943 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

16 ordinary shares acquired in respect of shares held in trust under the Prudential Group Share Incentive Plan

B Stowe

1,824 American Depository Receipts (ADRs) representing 3,648 Prudential plc ordinary shares (Ratio 1 ADR equals 2 ordinary shares) held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

Tidjane Thiam

9,627 ordinary shares acquired in respect of shares held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

M Wells

1,135 American Depository Receipts (ADRs) representing 2,270 Prudential plc ordinary shares (Ratio 1 ADR equals 2 ordinary shares) held in trust under Deferred Share Awards under the Group Deferred Bonus Plan

1,162 American Depository Receipts (ADRs) representing 2,324 Prudential plc ordinary shares (Ratio 1 ADR equals 2 ordinary shares) held in trust under Deferred Share Awards under the Prudential Annual Incentive Plan

10.  Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

M Coltman - less than 0.00005%

H Davies - less than 0.000004%

R Devey - less than 0.0002%

J Foley - less than 0.0003%

P Goerke - less than 0.00004%

M McLintock - less than 0.0002%

N Nicandrou - less than 0.0002%

B Stowe - less than 0.0002%

T Thiam - less than 0.0004%

M Wells - less than 0.00009%

11.  Number of shares, debentures or financial instruments relating to shares disposed

N/A

      12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.  Price per share or value of transaction

£6.9122 per share, inclusive of 0.5% commission and 0.5% stamp duty

£6.9122 per share - shares held in Trust in the name of BWCI Trust Company Limited - date of transaction 25 May 2012

£6.83 per share - shares held in Trust with Yorkshire Building Society  - date of transaction 28 May 2012

US$21.6 per ADR - ADRs held in Trust in the name of BWCI Trust Company Limited - date of transaction 25 May 2012

14.Date and place of transaction

See section 13 above -  London in respect of shares, New York in respect of ADRs

15.Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

M Coltman - 208,854 ordinary shares, less than 0.009%

H Davies - 3,160 ordinary shares, less than 0.0002%

R Devey - 634,880 ordinary shares, less than 0.03%

J Foley - 566,766 ordinary shares, less than 0.03%

P Goerke - 144,442 ordinary shares, less than 0.006%

M McLintock - 795,503 ordinary shares, less than 0.04%

N Nicandrou - 710,135 ordinary shares, less than 0.03%

B Stowe - 944,389 ordinary shares (made up of 424,542 ADRs representing 849,084 ordinary shares and 95,305 ordinary shares), less than 0.04%

T Thiam - 1,805,046 ordinary shares, less than 0.08%

M Wells - 1,224,570 ordinary shares, (made up of 612,285 ADRs representing 1,224,570 ordinary shares), less than 0.05%

16.Date issuer informed of transaction

28 May 2012 - London, New York

17. Date of grant

N/A

18.  Period during which or date on which it can be exercised

N/A

19.  Total amount paid (if any) for grant of the option

N/A

20.  Description of shares or debentures involved (class and number)

N/A

21.  Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22.  Total number of shares or debentures over which options held following notification

N/A

23.  Any additional information

N/A

24.  Name of contact and telephone number for queries

Jennie Webb, Group Secretariat, 020 7548 2027

Name of duly authorised officer of issuer responsible for making notification

Clive Burns, Head of Group Secretariat, 020 7548 3805

Date of notification

29 May 2012 - London, New York

Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America

Notes: This form is intended for use by an issuer to make an RIS notification required by DR 3.3.

END