Motive Tv Regulatory News (MTV)

8 June 2012 

Motive Television PLC

("Motive" or "the Company")

New Spanish Patent Award - Dynamic Advertising Technology

Motive Television PLC, the digital television technology, software, and services provider, is pleased to announce that its subsidiary, Motive Television SL, has been granted a patent in Spain for the placement of dynamic advertising during the reproduction of audiovisual content. (Description: method of dynamic reproduction of contents in 'push' emissions environments). Following an international PCT application, the Company hopes that this patent will be extended to the EU and the US.

The Company believes that this new invention allows Motive to deliver a more effective means of generating advertising revenue for its customers and in so doing, helps to strengthen Motive's position as a provider of revenue winning products. 

Leonard M. Fertig, CEO of Motive, commented:

 "We continue to develop new products and additional features to our core technologies thus extending our offering to the television market. This technology, addresses a marketplace estimated to be worth billions of dollars and we believe it is still in its infancy.

"While patent applications are a long process, such investment is vital to preserve our position of strength within our customer groups."

Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere™. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU.

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk/