Eros' iPad application becomes the no.1 downloaded
Entertainment application in India
London, November 28, 2011: Eros International plc ('Eros' or 'the Company'), the leading global company for Indian filmed entertainment, announces the soft release on 11th Novemberof its dedicated Eros iPad application and is delighted to note that in India it is already the No.1 downloaded entertainment application and ranks in the top ten of downloaded applications across all categories .
The launch of the application signals Eros' intent to deliver its premium content across new digital formats, particularly within India where:
Growth rates in the Indian Media & Entertainment digital sub-sector are estimated to be c.30%;
The advent and consumer take-up of tablets and smart device computers and their suitability as a platform for audio-visual media is rapidly increasing;
The Government target of 600 million internet users in the next 5 years, making India the largest online population in the world, is expected to be met by mobile internet and other 3G connectivity.
The planned roll out of 4G spectrum in 2012 will further ignite the consumption of data-rich entertainment content.
As such, Eros' iPad application launch complements macro growth drivers within the Indian Media & Entertainment industry, Indian government
policy as well as the company's own digital strategy. Furthermore, the company's progress during 2011 in digitalising its 2,100-strong film library
is enabling the Group to monetise its intellectual property and has positioned itself well to service the new digital products and services expected
Ricky Ghai, CEO of Eros Digital, said: "We are delighted that the launch of the Eros iPad application has been so well received in India without any marketing or promotion. This is the first of many new and exciting digital / new media initiatives that Eros Digital intends to rollout in the near future."
For further information, please contact:
Eros International Plc
Jamie Kirkwood - Head of Investor Relations & Special Projects
T:+44 (0) 20 7258 9906
Evolution Securities Limited
Jeremy Ellis / Chris Clarke
T:+44 (0) 20 7071 4300
Investec Bank Plc
Patrick Robb / Carlton Nelson
T:+44 (0) 20 7597 5000
Peel Hunt LLP
Richard Kauffer / Dan Harris / Andy Crossley
T:+44 (0) 20 7418 8900
Pelham Bell Pottinger
Nick Lambert / Victoria Geoghegan
T:+44 (0) 20 7861 3232
About Eros International Plc:
Eros acquires, co-produces and distributes quality Indian film content, worldwide, across multiple formats
Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market experience in creating a global platform for Indian cinema
In 2006, Eros became the first Indian media company to obtain a listing on the AIM Market of the London Stock Exchange
In October 2010, Eros International listed its Indian subsidiary Eros International Media on the BSE & NSE in India. Eros operates in five continents and over 50 countries with offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man
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