@uk Regulatory News (ATUK)

@UK PLC

("@UK" or the "Company")

Directors Dealing

@UK PLC (AIM:ATUK.L), the cloud ecommerce marketplace, announces that it was informed on 3 January 2012 that Lyn Duncan, Director of the Company, purchased via her SIPP 287,619 Ordinary Shares on 3 January 2012 at a price of 10.51p per Ordinary Share, and sold 287,619 Ordinary Shares on 3 January 2012 at a price of 10.5 p per Ordinary Share from her personal account . Prior to this purchase and sale, Ronald and Lyn Duncan's family holdings in the Company amounted to 20,762,109 ordinary shares, representing 27.77% of the issued share capital.  Following the purchase and sale, there is no change in the joint position

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@UK PLC

@UK is Europe's leading Cloud Platform with over 1 million users, which is used for University and Colleges' procurement along with Local Authority, Schools and other Government and Private sector procurement.

The GeM marketplace for Universities on Colleges is the only card based national marketplace in the world and was successfully delivered for the 800 Universities and Colleges and the 680 National Suppliers, proving that Cloud Ecommerce delivers large complex projects for Government on time and budget.

Richard Benyon MP Minster for the Natural Environment, launched the @UK Green Ecommerce Marketplace back in October 2010, and it is now the largest repository of product carbon footprints in the World.

@UK was used by the National Audit Office to identify over £500 million in savings for 25% of NHS spend.  The ground breaking SpendInsight system used to identify the savings resulted in the award of 2 PhD's in artificial intelligence.

@UK delivers key government commitments of Savings Sustainability, and SME Inclusion along with support for start-ups.  @UK PLC has now created over 200,000 start up businesses and recently launched a new Cloud-Start-Up.com service to provide a complete suite of cloud business software to start-ups along with the essentials of Limited Company, Bank Account, Domain Name, Email, Ecommerce, Accounting system and membership of the @UK business club.

@UK has 6 key competitive advantages

·      SpendInsight uses unique artificial intelligence to automatically identify savings and is available on a national framework contract

·      Ecommerce Marketplace realises the savings through correct pricing vs catalogue marketplaces which are unable to support carriage, or complex pricing

·      GreenInsight provides unique sustainability analysis and

·      Hybrid Carbon Footprints enabling universal carbon footprints at a price break through of £4 per item

·      High performance cloud technology underpinning the system

·      Start up service allowing start ups to immediately start trading

@UK is included in the Software and Computer Services Sector (9530). 

For further information please visit the @UK PLC websites

Investor Site http://www.uk-plc.net/invest

Main Site http://www.uk-plc.net

SpendInsight Site http://www.spendinsight.com

GreenInsight Site http://www.green-insight.com

Hybrid Carbon Footprint Site http://www.hybridcarbonfootprint.com

Cloud-Start-Up.com http://cstartup.com