Regulatory News

Cupid plc

Share buy-back

Cupid announces that it has today purchased 113,000 of its ordinary shares of 2.5p each at a volume weighted average price paid per share of 197.8285p. The highest price paid per share was 199.5p and the lowest price paid per share was 196.25p. Cupid purchased these shares through Numis Securities Limited.

The number of shares purchased represents 0.13% of the voting rights attributable to the total ordinary shares in issue prior to such purchase. The purchased shares will be cancelled.

The total number of ordinary shares of 2.5p each in issue following this announcement is 84,728,971. Cupid holds no shares in treasury. Therefore the total number of voting rights in the Company following this announcement is 84,728,971.

Cupid has purchased 368,000 of its own shares since the commencement of the buy-back programme on 7 January 2013.

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Notes to Editors

§  Cupid plc listed on AIM in June 2010 and is a leading provider of online dating services

§  Cupid has built significant and growing revenues in 15 countries.

§  Cupid offers a wide variety of online dating services allowing members to interact with each other and access the content available on the Group's websites. These websites are intended to appeal to dating users of diverse ages, cultures and social interest groups. The Group's most heavily visited websites include www.cupid.com, www.flirt.com, www.benaughty.com and www.girlsdateforfree.com. The Group also promotes the niche brands www.datingforparents.com, www.indiandating.com, www.loveagain.com and www.uniformdating.com.

§  Cupid plc products are available across the web and also via mobile application stores.

§  Further information on the Company can be found at www.cupidplc.com.