Daily Mail and General Trust plc (the "Company")

NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY

The Company has been informed by Equiniti Limited, the administrators of the Daily Mail and General Trust 2010 Share Incentive Plan, that Directors and Persons Discharging Managerial Responsibility purchased `A' Ordinary Non-Voting shares in the Company under the Plan on 7 January 2013 at a price of £5.695 per share as follows:

Name             Shares      Total number of   
                 Purchased   shares held under 
                             the Plan          
                                               
M W H Morgan     22          860               
                                               
S W Daintith     22          608               
                                               
D M M Dutton     22          910               
                                               
K J Beatty       22          914               
Claire Chapman

General Counsel and Company Secretary

8 January 2013