9 November 2015 William Hill has struck a deal to sponsor next month’s boxing match between Anthony Joshua and Dillian Whyte in a move that marks the bookmaker’s first foray into professional boxing. Due to take place at London’s O2 Arena on December 12, ‘Bad Intentions’ will see Joshua and Whyte fight for the British and Commonwealth Heavyweight titles. Under the agreement, struck with fight promoter Matchroom Sport, William Hill will showcase its ‘William Hill Vegas’ brand.
THE SUNDAY TIMES William Hill shares have tumbled 22 per cent to 331.7p since their peak in May, says Peter Evans in Inside the City. Its rivals, including Ladbrokes, Coral, Paddy Power and Betfair – went on summer spending sprees, agreeing multibillion-pound mergers. William Hill’s attempt to buy online rival 888 didn’t go ahead. The problem is that the industry is changing and those who don’t move fast risk getting left behind, says Evans. On the positive side, William Hill has rolled out a new sports betting platform and mobile app, and still owns more than 2,300 betting shops, which generate huge amounts of cash. However its low share price throws up possibilities, with some observers starting to see the firm as prey as well as predator. ‘Conversely – and despite its problems – that means the odds on a strong upside look good,’ says Evans. ‘Buy,’ he concludes.
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