System1 Group Share Price (SYS1)

This company has the potential to grow dramatically, it has pivoted from the old days of brain juicer doing clever learning based surveys to being a market leading agency for testing advertising, 29m revenue, strong margins and valued at only 43m, very strong buy

Https://www.proactiveinvestors.co.uk/companies/news/1035350/system1-soars-after-winning-100-new-clients-for-advertising-platform-1035350.html

Neat bit of promotion of System 1's Test your radio ad product, which was launched earlier in the year.

https://radiotoday.co.uk/2023/09/system1-and-radiocentre-unveil-listen-up-research-on-audio-advertising-effectiveness/

News of the launch here:

https://martechseries.com/sales-marketing/programmatic-buying/audio-advertising/system1-test-your-ad-platform-adds-audio-testing-to-predict-and-improve-the-effectiveness-of-radio-and-online-audio-advertising/

Interesting foresight from Stockopedia in Jan

It is now! Big rerating following 45% of revenue from the new online digital product.

Write up on stockopedia:
This is an interesting recovery/growth prospect, but not one without risk. System1 was previously known as BrainJuicer and is part way through a strategic shift away from lumpier advertising consultancy revenue towards higher volume and more automated (and scalable) advertising data solutions. These solutions help customers create more effective adverts.

There’s a risk that the digital product doesn’t take as well as management expects, and the stock’s status as a Speculative Micro Cap is well earned. There’s a real lack of liquidity here, which makes buying and selling tricky. The related share price volatility must also be considered