I have made a bit from GAW in the past and always liked the divi so I have decided to come back in. I am still frustrated by the board for not embracing the modern way to interact with consumers, I hope they wake up.
I feel there is an opportunity for store costs to be reduced as supermarkets are crying out for this type of thing to help fill their excessively large stores, this would increase awareness and footfall if GAW can sign a deal with e.g. Tesco or Sainsburys.
Kevin Rountree is certainly making a lot of positive decisions within the gaming community. First and foremost is that he is bringing specialist games back e.g. Bloodbowl (successful computer game now particularly on Twitch TV), Necromunda, Gothic etc or perhaps even the classic Warhammer Quest.
They will however find that the market is now highly competitive for instance the original designer of Gothic, Andy Chambers is currently working with Hawk Wargames on a highly successful Kickstarter… Read More
The created direction is far from atrocious. The reality is that Old World Warhammer was dead ending on the 8th edition with some nice specialist games thrown in over the years (many of which are computer games, two of note are Bloodbow and Mordheim). The barrier to entry was too high and whilst the setting was great the route cause laid in the rules.
Age of Sigmar (AOS) is selling but it is an uphill battle. The support hasn't been ideal since the launch with two factions and it will… Read More
15 years on from the release of the Lord of the Rings (LOTR) miniature game, GW is finally putting Middle Earth to rest. The original LOTR brought in solid growth but the Hobbit simply didn't do it.
As such a new game system is being introduced in the next week. This will fall behind Warhammer 40k and the New Age of Sigmar. The new system is being touted as an easy to learn stand a lone board game but most importantly set in the Horus Heresy setting (the year 30k).
The dividend's great but the management is poor; it looks and feels very much like a company being profitably run down (note: I'm still into these guys for around 15k at today's prices, lucky me). The creative direction lately has been atrocious, with a weak new product called 'Age of Sigmar' replacing a known and popular brand ('Warhammer Fantasy'); anecdotal reports from overseas stores in France, Sweden and Canada at least have been that the new product is not selling and competitors are… Read More
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