Future Share Price (FUTR)

Neither do I petrencf. Only thing I can think of is market sentiment. Advertising is a sector traditionally hit hard in recession...even one that turns out to be mild or short lived. The converse is also true in that it is one of the first sectors to recover once green shoots start appearing.

Struggling to see how AI makes an impact, if that is what the shorters are banking on. Good cash flow company.

It can be more tax efficient to use share buybacks instead of paying out dividends, depending on the circumstances.

It is OK for Future to do this because it is highly cash generative, unlike some other companies.

Not sure buybacks are the greatest thing…witness ABDN…an apparently never-ending buyback programme, share price unimpressively weak and yield 10%

If there is so much money sloshing around for buybacks , why not pay special dividends?

Shorts are still increasing a bit, I dont get what is the reason for these movements after the last update. Any idea?

Ok, thanks. Well, it isn't having the required effect on the share price. Perhaps they need to make it more meaningful! If enough shares are purchased and cancelled, earnings per share will rise strongly and eventually the market will wake up. I'm a big believer in buybacks, esp right now.