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#AST: Board changes and new strategy for Ascent as Hutchinson looks at new projects
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Share Price Information for Dignity (DTY)

Share Price: 698.00Bid: 697.00Ask: 699.00Change: -13.50 (-1.90%)Faller - Dignity
Spread: 2.00Spread as %: 0.29%Open: 682.00High: 708.50Low: 682.00Yesterday’s Close: 711.50

Dignity Plc Ord 12 48/143P

Dignity is listed in the FTSE 250, FTSE All-Share, FTSE 350, FTSE 350 Low Yield
Dignity is part of the Retailers sector

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Currency Issue Country Shares in Issue Market Capitalisation Market Size
GBX GB 50.01m £349.06m 500

52 Week High 1,325.00 52 Week High Date 22-MAY-2018
52 Week Low 643.00 52 Week Low Date 3-JAN-2019

# Trades Vol. Sold Vol. Bought PE Ratio Earnings Dividend Yield
421 35,647 41,756 6.028 115.80 24.38 3.49

London South East Users info for Dignity

Users who watch DTY also watch: Ferrexpo, Victoria, Hochschild, Enquest, Kaz Minerals, Glencore, SolGold, Evraz

Users who hold DTY also hold: Vodafone, BT, Uk Oil & Gas, BP, Lloyds, Tesco, 88 Energy, Legal & General, National Grid, ITV

Trade Prc

Trade Type:
Automatic execution

Trade Type:

Trade Type:
Automatic execution

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Directors Deals for Dignity (DTY)
Trade DateActionNotifierPriceCurrencyAmountHolding
Trade Notifier Information for Dignity
Andrew Davies held the position of Operations Director at Dignity at the time of this trade.
 Andrew Davies
Trade Notifier Information for Dignity
Mary McNamara held the position of Independent Non-Executive Director at Dignity at the time of this trade.
 Mary McNamara
Trade Notifier Information for Dignity
Richard Portman held the position of Director and Company Secretary at Dignity at the time of this trade.
 Richard Portman
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Posts: 2,066
Opinion:No Opinion
RE: Jepgambardella
Today 12:52

A bear trap is a trap for bears ( who I would suggest are the new shorters here ) Be interesting to see what their next move is as they might see their profit disappear.
Posts: 496
Opinion:No Opinion
Today 10:55
Thank you for this useful information. I agree that ultimately this business will survive and is a defensive play. However, I still assert that this share has further to fall. I do not look just at the company itself, but the whole picture. And I see stock market trouble further ahead this year......and that will bring down the whole market. (Obviously at the moment the market is being kept artificially high with QE and stock buy backs and this may continue until after April) The fact that Aurora are stocking up with this share is significant, but they have lots of other people's money to play with and they have to put their doe somewhere. They will be in for the long term and things will hopefully turn around in time. But personally, I will not be drawn into a bear trap. I will not feel tempted to get into this stock until I see the Director's buying back in significant amounts.
Posts: 22
Opinion:No Opinion
DTY - Aurora Investment Trust
Today 09:41
Dignity is one of the largest holdings of the Aurora Investment Trust; a fund focused on value investing via investing in companies which are undervalued. Judging by its portfolio it is UK plc heavy, as all the uncertainty surrounding Brexit means many UK focused companies are now trading at attractive valuations. I see that as recently as 15th January, Aurora (via Pheonix) has been further increasing its holdings in Dignity. The last report released by the fund shows the latest weighting of its holdings dated 31st December and Dignity now represents 8.1% of its entire portfolio. I now expect that % to be larger after the very recent further top ups.

Reading Aurora's latest report I thought I'd copy and paste this paragraph justifying its large holding in Dignity....

The other feature is our investment in the funeral business. This industry is now under competition authority scrutiny, but at the same time is suffering from a fall in prices due to an increase in competition. These two are incongruous, either there is a lack of competition and the authorities will seek ways to increase it, or there is competition driving down prices already and intervention is not needed. The truth is that for a long time the leaders in this field persistently raised prices ahead of costs, but in so doing they increased their vulnerability to competition, in Buffett’s words, they reduced the moat that protected their pricing power. Over time, they paid the price in loss of share and declining volumes until ultimately, they are now lowering prices. We assume this is the world they will operate in, i.e. price competitive, where they will need to use their scale to be the low-cost operator and where future margins will not match the past. However, even on that assumption the shares are worth, in our estimate, three times where they trade today. The best investments we have found in the past are where you can buy the ugly duckling, of an ugly sector, in an ugly market…. Dignity fits the bill perfectly.
Posts: 2,066
Opinion:No Opinion
RE: Less Profit
Tue 12:47
Expects to report underlying operating profits of around £79m which is ahead of current market expectations.
Posts: 6
Opinion:No Opinion
RE: Less Profit
Mon 18:35
Mass immigration may have helped a little but many are not of departing age.
Local councils since having all the savage cuts have cottoned on to their cash cow crems,and burial sites and a lot are not far from the top priced ones, In defence of dignity they have sorted and improved some of theirs, which council just keep taking the money and running, The problem with crems is in most areas there is only one choice and long journeys for rural areas as most are in cities towns. You could say dignity crems are a conflict of interest as other funeral directors have to use them with no choice available.
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Dignity Plc Ord 12 48/143P home pageWebsite: Dignity Plc Ord 12 48/143P
Website Description: Dignity Funerals

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