BSkyB has held talks with some of the country's largest mobile phone companies about launching a mobile phone service. The satellite broadcaster is understood to have held early-stage discussions with Vodafone, EE and O2 about a capacity deal for a "virtual" mobile phone network under the Sky brand. It is the latest sign of convergence between fixed and mobile telecoms operators and comes as BT prepares to launch its consumer mobile phone service through a wholesale deal with EE next year.
Higher Demand for Sky
Demand soars for sky services on the go: Growing numbers of viewers want to watch their favourite shows while on the move via smartphones and tablets, lifting sales at BSkyB
Something weird going on?
Why is there a (seemingly) automatic sell off at 850? BT playing games?
What's the point have having a dedicated European channel when they have lost the rights to the Champion League from next season?? Over 20% of subscribers have Sky Sports, how many will there be next year?
Customer growth at BSKYB
Sky adds 46,000 new TV customers in three months: British Sky Broadcasting has increased its lead as the biggest subscription television service and has made more progress in selling other services like internet and phone deals to its customers.
BSkyB: switching channels: In the digital world, decisions are yes or no. Things are on or off. Good first quarter results from BSkyB on Thursday show that the business is switched firmly on. Pay television customers are up nearly 3%. Operating margins, at more than 16%, surpassed expectations. Selling more products per subscriber helps – internet, phone, mobile access, and high definition TV, and so on. Management has done well here. Sky now delivers just over three products to each customer. Two years ago the number was 2.7. But product growth per customer has outpaced revenue growth per customer recently, Berenberg argues – hinting that getting paid for new services is not easy. Sky needs to add new customers. Two years back Sky introduced Now TV, a new pay-as-you-go format, to do this. Now costs much less than Sky’s standard offering. A careful user could get her bill down by 60%. The risk is that Now, instead of bringing new customers, converts existing ones. Even a 5% shift of monthly customers would require adding lots of new ones to keep revenue flat. For every 10 Sky customers that switches, the company would need something of the order of 15 new ones to join Now. Penetration would rise to new highs but at a cost.
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