Returning from Amsterdam last week end, I checked in a chain store chemist called 'ETOS', and found packets of four Blue Diamond condoms at 6.99 Euros. ETOS are like Boots in Holland, one in every town. There was a 'blue diamond' graphic attached to the front of the shelf, where others condoms just had the name and price. There was no advertising in the window, hanging on the walls or from the ceiling. I guess with so much else going on with other FUM products, the advertising/marketing budget is small. Seven Euros for four condoms. - Not sure what retail price I was expecting, but could be worse.
This share should be rocketing ?? Have I missed something ?
25 Jun '15
FUM shares performance
Does anyone know the "share-speak" equivalent of "Brewers Droop".
Totally agree point made by leveraged on 18 May. It may even be better for FUM to de-link from major players now that Blue Diamond is established and rolling out to the high street. It will become a major competitive brand in its own rights imho the condom equivalent of Easyjet.
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