Just look back at the benzocaine condom sales when it launched in 2002 http://edition.cnn.com/2002/HEALTH/10/17/condom/ LONDON, England -- A condom that contains an anaesthetic to prolong lovemaking has smashed all sales records, its manufacturers say. Durex has sold 18,000 Performa condoms via the Internet in the past three months -- outselling other types the company sells online by a margin of five to one. Each condom contains a small amount of lubricant cream inside the tip, which disperses with body heat. The cream contains Benzocaine, a mild anaesthetic that de-sensitises the tip of the penis, so sex can last longer. The Perfoma is currently only sold on the Internet but the company is aiming to make it available in shops in the UK by Christmas. Amanda Tucker, Durex UK marketing manager, said: "If interest through the Internet is any guide then this will change the way people think about condoms
Still huge markup and profits to be made when it costs only 0.04c to produce a condom. And I think there would be a lot higher demand for an erectogenic condom then the novelty flavoured one that sold over 700,000 in a few days. Would also demand a much higer price premium as there is nothing else like it in the condom market. http://www.redhot.org/news/condom-nation-bringing-condoms-to-a-city-near-you/ In a statement on Condom-Nation’s tumblr site, the AIDS Healthcare Foundation calls for retailers to lower the price of condoms to 25 cents each. The site explains how the production of condoms costs $0.04, yet retailers still mark up prices to over $1.00.
Very interesting but I assume any normal retailer would want at least a 25% mark-up plus there will be advertising and delivery charges so you may be talking double the Brazil footy price. Usually Wreckits sells 5 packs also not 3 so the Brazil may not be as cheap as they look. But its a cash business so maybe cheaper smaller packs may be the way to go. Doubtless you will let FUM CEO know if he doesn't already know. KTF
Leveraged It depends on pricing !!, That was through a non profit organization so don't think its comparable. Love to be proven wrong though !! KTF
Blue diamond condom sales potential
Posted by LBO on the ADVFN board http://online.wsj.com/articles/condom-maker-scores-at-brazils-world-cup-1403088314 DKT's first delivery of 864,000 units of the Prudence Caipirinha condoms sold out in 15 days
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