LONDON, July 6 (Reuters) - Associated British Foods said on Friday it had picked up flour bran
d Elephant Atta from Premier Foods for 34 million pounds ($53 million) to boost its range of ethnic products.
Premier Foods is disposing of its non-core products to focus on eight key brands including Hovis bread and Sharwood's curry range in a bid to turn around its business.
Last month it sold Sarsons vinegar to Japan's Mizkan for 41 million pounds.
ABF Chief Executive George Weston said: 'Elephant Atta is the UK's leading ethnic flour brand and will complement Westmill's other leading ethnic brands including Tolly Boy rice, Rajah spices, Lucky Boat noodles and Patak's pastes and sauces.'
($1 = 0.6443 British pounds)
(Reporting by Paul Sandle; Editing by Sarah Young) Keywords: ABF ELEPHANT/
COPYRIGHT Copyright Thomson Reuters 2012. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
Datafeed and UK data supplied by NETbuilder and Interactive Data.
While London South East do their best to maintain the high quality of the information displayed on this site,
we cannot be held responsible for any loss due to incorrect information found here. All information is provided free of charge, 'as-is', and you use it at your own risk!
The contents of all 'Chat' messages should not be construed as advice and represent the opinions of the authors, not those of London South East Limited, or its affiliates.
London South East does not authorise or approve this content, and reserves the right to remove items at its discretion.