Mon, 20th Jun 2011 12:00 LONDON, June 20 (Reuters) - British company Futura Medical said its erection-enhancing condom
, licensed to Reckitt Benckiser for sale under its Durex brand, had been recommended for European approval.
The CSD500 condom has a small amount of gel in its tip that dilates the arteries and increases blood flow to the penis, resulting in a firmer and bigger erection, studies by Futura published in 2008 showed.
Futura said on Monday products usually took about a month to receive CE mark certification after recommendation. The mark would enable the condom to be sold in 29 European territories and a number of other non-European countries.
Nomura Code analyst Michael King said news of the long-awaited approval should be very reassuring for Futura's shareholders.
He said under the agreement, Reckitt Benckiser had six months from approval to launch the product, which could achieve a successful market share of 5 percent, generating annual royalties of about 10 million pounds ($16 million) for Futura.
Futura shares were up 4.5 percent at 1045 GMT, while shares in Reckitt Benckiser were flat.
(Reporting by Paul Sandle; Editing by Dan Lalor) ($1 = 0.6198 pound) Keywords: FUTURA/CONDOM
(paul.sandle@reuters.com; +44 20 7542-6843; Reuters Messaging: paul.sandle.reuters.com@reuters.net)
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