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The reach across Europe with the following partners of Coopers must be immense, along with their online activitys.
"Now available at your local pharmacy, Farmaline, Newpharma, vpharma, Família EPC , Pharma Santé - Réseau Solidaris, Multipharma, Goed, Lloydspharma & more."
It shows Cooper are serious about spending some money on marketing. It’s still early days.
Sorry. Yes, i have seen it. I thought there was another. Its good. Cheers
Vas if you scroll down on Linkedin site you posted you’ll see it.
Hi Ndr. No i have not seen the commercial. Can it be posted ! if not where is it? Cheers Vas
Anyone noticed the charts yesterday before close and again this morning. It looks to me someone is either accumulating or selling between 49.8 and 495. Its hard for me to see as they are a mix of reds and greens, but all within these limits.
Good post Vas. Did you see that they’ve already made a short commercial.
Interesting that Farmaline, who also work closer with Coopers have around 60 reviews of Eroxon presently ( same as Boots).
https://www.farmaline.be/apotheek/bestellen/eroxon/
I did not realise that Vemedia, was owned by Coopers Health and they supply 80,000 chemists in Europe!
They also have 2 m monthly customers online!!
This makes the Boots 2,200 stores in UK, )look rather small fry.
This from a day ago.
https://www.linkedin.com/company/vemedia-consumer-health-belux/?originalSubdomain=be
With many new products these days they use social influencers , some have millions of followers so to promote a new product. These influencers usually discuss the product in their chats, and/ or review it or are just seen using the product....I just cant see a celebrity willing to admit they may have a ED, or confidence issue, nor be filmed using it LOl.
Top Instagram Influencers in United Kingdom in 2023
Priyanka @priyankachopr United Kingdom 86.5M
Manchester United United Kingdom Soccer 61.6M
Ed Sheeran United Kingdom Singer 43.3M
https://starngage.com/app/global/influencer/ranking/united-kingdom
Best way to check if Eroxon really is a popular search item; is to ask someone who has not heard of Eroxon, Futura or erectile disfunction to type it in to their phone or P.C and see what comes up ( pun intended)
As I think there maybe some sort of cookie, past search memory Internet trickery going on, with us all being avid Eroxon fans and repeat searchers.
Anyone with an issue today is straight onto Google, typing ED into Google you do not come across Eroxon easily. Surely in todays day and age pop ups are the way to go but I just have not come across them regarding Eroxon.
I’d also have to say the obvious that the market for recreational use is possibly going to be far larger than even the ED market and potentially massive at that. Having the gel rubbed in by your partner, what a turn on! This has so many advantages over PDE-5 inhibitors in absolutely every way.
Surely FUM and Coopers must have discussed at length the launch, advertising & promotion. We know it works it’s not a gimmick everything is in Eroxon’s favour here.
I don’t think FUM have done too bad a job with promoting the product it’s currently easily found on the Web! Let’s remember this is a product that solves a medical issue that people have, so people will be looking for these products in general. They are not selling a product that people don’t need, people will find it themselves.
Excellent promotional video on line. just put eroxon into search engine and it is numero ino . very impressive
Maybe they aren’t doing any promotion of it, as they are hoping for a big player to buy it from them for big £££, and so are leaving it as a virtually unbranded product.
Also sales online will vastly outnumber store sales at boots.
Jet, coooers were doing some webinar thing wasnt they? Guess that didnt happen
Sorry, my point being that with equivalent of 16.5 million men in UK, suffering what they feel is ED and only £13 million spent on prescriptions by NHS each year , there is a massive amount of men falling through the gap here.
The market is so much bigger than the ED prescription pill market but the public , men and women need to educated somehow.
Many women will be just as aware of their partners situation, and are IMO more likely to buy this product in a shop for their partner, to try.
Its good to have a presence on the high-street but unless someone is actually looking for a product then it will never sell.
I think with most products the customer needs to be educated first, then they go in search for the product online, or in brick and mortar shops, locally - and that is particularly important with a product like Eroxon because it is the first of its kind, no one will be looking for it unless they have been educated about it in the first place - as up until a week ago a OTC cream for ED was not available in the shops in UK.
Added to this dilemma is the fact that buying an ED cream, for many is embarrassing . Its not like buying condoms, play oils as these are just used as safe, or fun addition to having sex. Buying Eroxon, the ED cream is disclosing what could be perceived as a weakness, personal failure and most people do not like to disclose such information, so publicly. etc .
So IMO there are two markets.
The ED market
The youngsters / younger men market , whom can add the gel with their Condon when going out for night, hoping to get lucky / confidence gel.
Its how do you educate the UK population that this gel actually exists, is available to try. The last week has relied upon the publicity, which will tail off unless something replaces it.
Have a look at these statistics. Quite amazing and sad really
https://pharmacydirectgb.co.uk/erectile-dysfunction-statistics-facts-figures-in-the-uk-in-2021/#:~:text=Erectile%20Dysfunction%20is%20experienced%20by,are%20affected%20by%20the%20conditi
81 lucky, could not agree with you more, what are Coopers doing, absolutely no fanfare or marketing whatsoever. Even their website, it just happened to appear, nothing in the press release. It’s all well and good us speaking about it here and knowing everything about it. If this is what they call a launch you could have fooled me. The way this is is going you’d question if Coopers have the spare cash for a publicity campaign.
Boots Wimbledon, on the bottom shelf in a clear box, not easy to find and then grilled at the checkout if I knew all about it and the implications, not good.
Wouldn't most people order this online, don't think many guys would actually buy it in the store.
I visited the two Kingston upon Thames boots and found one stocking Eroxon, however, on the bottom shelve, the other at Bentall Center didn't stock it. It appears that unless one has actually heard about the product and is looking for it, it's not going to be found. I guess the sales figures are going to hinge on product awareness.
Doing a product press release is not marketing! FUM/Coopers really need to get their finger out.
Just went onto the Boots website to see how many reviews. Little pop up came up saying 100+ boxes had been sold in the last 24 hours.
I see on boots they now list packs of 4, 8 and 12
Boots is a mixed bag at moment...1 local boots has it on shelf next to condoms..can be picked up and paid for at self service till...another boots it is behind counter at pharmacy next to Viagra...not sure which is best
I think they have to keep it serious ( if that is the right word ). The last think they need is Eroxon on the shelf next to some of the nonsense that gets sold as sex aids. Definitely open up to other pharmacies, super drug, possibly even supermarkets. Ann Summers maybe, but sure they sell stuff like Trojon Super Hard All Night creams. Viagra is selling extremely well as a prescription drug and doesn't need to appear in hairdressers.