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Colin Barnden appears to have confirmed he expects SEE to have 2m cars on the road (COR) by end of June. "We can watch videos of the new Ford, GM and Stellantis models on YouTube and see for ourselves how this plays out. Re: production, let's see who gets to 2M first and go from there. Probably achieved this quarter, to be in the August KPIs, and May KPIs likely to give some big clues to progress in Jan-Mar quarter."
I think 3m COR looks very achievable by the end of this calendar year. All looking good for take-off. Just need those RNSs to come in this quarter. Can't be long now.
Another source.
Car manufacturers such as BMW, General Motors, Volkswagen, and Mercedes-Benz currently utilize Qualcomm’s Ride chip, and with the addition of Toyota and Hongqi, Qualcomm strengthens its position in the autonomous driving chip market.
https://kr-asia.com/qualcomm-lands-autonomous-driving-projects-with-toyota-and-faws-hongqi
Toyota reportedly to use Huawei's assisted driving solution in its global models
https://cnevpost.com/2024/04/07/toyota-to-use-huawei-assisted-driving-in-global-models-report/#:~:text=Toyota%27s%20global%20models%20will%20use%20a%20solution%20jointly,report%20today%2C%20citing%20people%20familiar%20with%20the%20matter.
Not sure why it posted before I was finished:
But I don't think it matters either way for SEE, we need to win our share of contracts and get them to SOP. We need to take advantage of first mover advantage on Guardian and aviation.
If we do all those and reach profitability then I think it can definitely be a 10 bagger from here. Hopefully they're pulling out all the stops to succeed in all divisions!
EVs will be the future but they need the range & the infrastructure. Be interesting when the accident repair centres start getting them in numbers as don’t seem to be the mechanics in numbers to handle them from speaking to garage owners I know.
2030 will become 2040 then 2050 Iam sure as oems will build to supply unless legislation changes things.
More interesting that as EVs started to push on the electric went through the roof.
I think EVs are the future, they are so much more efficient and I personally think they're better to drive and more convenient.
I understand they don't suit everyone right now depending on how many miles you do but over the next few years the uptake will increase as prices fall and ranges/charging improves.
Please don't listen to that Macmaster guy, he's all about getting clicks and engagement. He makes money from saying how bad EVs are while he drives around in his EV! If it was so bad he would have just sold it!
But I don't think it matters either way for SEE, we need to win our share of contracts and get them to SOP. We need to take advantage of first mov
The soul destroying thing about being invested here - over 10 years now - is still not knowing where & when our tech is being implemented. A case in point is Colin's comments about Ford, I thought we were exclusive there yet apparently smarteye have a slice of that cake too. The question always seems to be, after all these years, where is our tech going and how quickly is it going to get there.
I keep checking utube. I'm seeing plenty of BMWs etc that appear to have what I believe is our DMS. Yet despite us going in to new VW electric models, any trace of our tech seems to be as elusive as rocking horse ****.
I'm also wondering how many of these electric models will be built, that our tech is supposedly going to be present in. Is this electric car tech really the future? Does anyone watch the Macmaster on utube? I don't want an electric car personally. Can't afford one anyway, this **** investment has seen to that.
And don't get me started on aviation!
As the #automotive DMS market moves rapidly to volume production, YouTube becomes an excellent resource to bypass #NDAs, since we can see what is happening with our own eyes. Shown below is the 2025 Lincoln Motor Company #Aviator, sister of the Ford Motor Company #Explorer, with DMS on the steering column. Superimposed onto the image is the latest Gen2 DMS camera from Magna International. It is a perfect match. Look carefully and we can just make out the camera as well as the illuminators.
When Magna bought Veoneer, it created a DMS center-of-excellence that was mostly overlooked at the time. Clearly there are two DMS design teams active within Magna: the Magna team doing the rear-view mirror, and the Veoneer team still working on the steering column. There is also an interior camera, probably designed by Veoneer, meaning that Magna has all bases covered for #RFQs, with a single optical path solution for #interiorsensing, dual optical path for DMS/CMS, along with an alcohol detection sensor for future #impaired (drunk) driving legislation. The DMS tier-1 base is now rapidly consolidating around Aptiv, Magna, and Valeo in most regions, and the technological barriers to entry are becoming ever higher.
In December 2022, Smart Eye’s broker boasted of "up to 53 design wins” as victory at Ford. Research suggested the win was probably with Bosch as tier-1, likely based on Qualcomm #Snapdragon #Ride and certainly replaced the Veoneer/Seeing Machines DMS win for #BlueCruise in the F-150 and #MachE. But, as the image shows, we can see for ourselves that Magna clearly won the 2025 Explorer/ Aviator.
It is unknown if Ford subsequently decided to dual-source DMS using both Bosch and Magna, or if Ford has now entirely dropped Bosch and reverted to Magna. But we can review videos on YouTube as new models are released in 2024 and 2025 to find clues. However this is perfect lesson of the importance of counting delivery not “design wins.” Delivery comes with a license fee, but “design wins” can (and do) change, which is why this is such a poor metric to measure supplier leadership.
As #IIHS has shown, Ford had the highest performing DMS on the market with the Veoneer/Seeing Machines DMS in the Mach-E. That accolade likely stays with Ford but probably moves to the Explorer/ Aviator. The active #NTSB investigation into a fatal collision of a Mach-E operating on BlueCruise may also focus minds not only at the very top of Ford, but at other U.S. OEMs too, of the imperative of using high performance DMS in partial and conditional automation systems. The pace of technological development for DMS is breath taking; so too the rise in awareness of the role of DMS by regulatory and safety agencies. https://www.linkedin.com/posts/colin-barnden-1081376_automotive-ndas-aviator-activity-7183044727569580034-_-Li/?utm_source=share&utm_medium=member_android
I've been waiting 10 years and the sp is lower than it was then.
This isn't a new thing, it wasn't just announced, they announced it in 2018 or 19 and they aren't ready?
A 3 month grace that will be reviewed to see if they need more time.
PISH
S2030
3 months isn’t long. Tachos & seat belts took years to come from start to full implementation.
Now don’t have a truck without one and any vehicle without the other.
Coiled spring 🤣
The Ford Midsize Crossover That Outsells The Bronco Twins
BY
TYLER DUPONT
PUBLISHED 10 HOURS AGO
Discover why the Ford Explorer reigns suprem
Across all trim levels, though, the Explorer is getting a new front fascia, with a reworked grille, headlamps, and lower air inlets. The rear of the mid-size SUV features new tail lamps. BlueCruise, Ford’s hand-free driving feature, also gets added. On the inside, soft-touch materials upgrade comfort and the Explorer gets access to the Ford Digital Experience.
https://www.topspeed.com/ford-midsize-crossover-outsells-bronco-twins/
The Ford Midsize Crossover That Outsells The Bronco Twins
BY
TYLER DUPONT
PUBLISHED 10 HOURS AGO
Discover why the Ford Explorer reigns suprem
Patrick Nolan spoke to Qantas senior Training and Checking executives at their headquarters in Sydney recently to discuss the benefits of #eye-tracking technology and how they are using it to make #pilot #training more #efficient and effective. Watch the first of five short snippets below. #aviation #seeingmachines #simulator
Yeah Seeing2030, i agree there is a high probability - "it will be new models they are releasing this year, they won’t be going beyond the regs." VW sticks to steering control as long as they can for legacy models. , unfortunately very much a possibility, we should consider for this year projections
Aaroon,
I would also expect the new Golf to have SM DMS.
They might produce a few of them
Well, i hope you’re right about the sp, the numbers and the car sales.
It is all conjecture and being invested here has shown things don’t happen as they should or assume they should.
I am waiting to see the next two KPIs, need to see the execution now
Thanks Maplinman for pointing out the numbers for Western Europe close to 700k. For my 1 million units per month, for VW i have taken both Western Europe and North America. My assumption is ID7 in NorthAmerica shares the same driver assistance tech as in Europe. I have no idea what the rampup of production looks like for VW, but Martin gave us two crucial hints to figure out the probable volumes and earnings for VW
1. He said most of the volumes are now to 2028
2. 6.5 million to 7.5 million as the forecasted volume for 2026
If we assume VW contract of 82 million USD, 85 percent falls within 2028, that 70 million over 4 years, roughly 17.5 USD per annum.
But large volumes like VW, we lose on per unit.
@glandore Why should we correlate EVs and DMS ? Is there a link between them?
Nice post Sandy. Made me chuckle. I don't really want to meet some of these characters on any shopping trip. I suspect they'd try and convince me to avoid my prospective purchase so that they could nab it. Years of research has convinced me to be overweight in SEE, and the business is progressing at pace.
Glandore,
If you've got better numbers please provide them as I'm sure fellow investors would like to see them. The numbers I gave weren't total numbers for VW, they were for Western Europe only. They don't even include US numbers and we know VW is launching DMS into that market.
Maplinman, My point was simply that when proposing numbers of SEE DMS installations in VW in 2024 giving numbers of total VW Sales is irrelevant/misleading. A better base, equally easy to find, would be the number of VW EVS in 2023 and extrapolate from there…
Apologies to Seeing2020, I should have referenced Seeing2030 in my previous post.
VW is gradually putting SEE DMS into into new cars and is already ramping up production. I think 3m cars on the road with SEE tech is likely by calendar year end and SEE has already produced expected cumulative numbers in the presentation provided by Aaron. I'd respectfully ask for other calculations from those who doubt this number. Aaron has done it, I've done it. They are in the best position to know what is coming.
Seeing2020, you're wrong in stating that all OEMs won't go beyond the regs, some already have. That includes Mercedes, BMW, GM and Ford. Those that haven't are playing catch up on safety. Japanese OEMs are lagging behind and that's the main reason I am certain we can expect positive contract news from Japanese manufacturers.
I appreciate a sceptical approach but I see no reason to be negative. Imho, it would be a shame if private investors sold out too early based on a muddle-headed view of SEE's prospects. The share price should shoot up like a coiled spring once the KPIs for existing contracts and further contracts are announced. That is close at hand. Of course, DYOR.
Re. Commercial vehicles I've provided a link to the numbers VW produces in my previous posts.
Btw, in cars with Ford Blue Cruise, such as the Mach-e, the DMS works whether or not you buy the Blue Cruise subscription.
It will be new models they are releasing this year, they won’t be going beyond the regs. They have steering wheel DMS in models now to follow the current regs. Blue cruise and super cruise good examples of this because DMS isn’t active unless the lvl2+ is active, they only do as much as they have to.
GSR says July for commercial vehicles but there already is a grace period of 3 months to get it fitted.