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Evr Holdings Share Chat (EVRH)



Share Price: 5.675Bid: 5.55Ask: 5.80Change: 0.20 (+3.65%)Riser - Evr Holdings
Spread: 0.25Spread as %: 4.50%Open: 5.575High: 5.675Low: 5.35Yesterday’s Close: 5.475


Share Discussion for Evr Holdings




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wayneb
Posts: 19
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
To me, the whole advertising opportunity is really interesting. Agreed, I can't see the likes of pre-roll ads being the priority at the moment, however 'Brought To You By's and sponsorships should definitely be on the cards as an extra angle.

Advertisers pay huge amounts to sponsor, for example, gigs or festivals (you could look at House of Vans as a smaller example, all the way to Barclaycard with BST). Take the aforementioned BST - you have Barclaycard who would be naming sponsor and headline sponsor, but there's also other advertisers there too, eg, VIP bar sponsor, food partner, on-ground sponsor etc etc.

The opportunities with EVR and sponsorships could effectively be huge. Whilst BST runs for a couple of weeks, let's look at, say, Wireless which is over 2-3 days. A named sponsor could be often over £1m, to hit c.150k people. Now let's look at a mid-range act with global scale, say The 1975 (suggesting them as they're back now with their third album). You could have one headline sponsor for a whole VR gig that would be a global partner (eg, say McDonalds), or you could have regional partners, eg McDonalds in US & Canada, Vodafone in the UK, SEAT in Spain etc. Additionally, event sponsors usually have category-exclusivity - eg New Look sponsoring 'festival x' means TopMan won't/can't. Having regional advertisers means category exclusivity would be irrelevant. To have the costs of putting on just one event but having tens of sponsors being able to hit their own localised or global audiences could mean huge huge huge revenue.

And that's just live streaming. What about being the 'replay partner' for a week, or the year-long replay partner. There's so much opportunity to this virtual world. I'm so massively excited by this, and as upset/frustrated as I am about the big drop in sp over the last 4-5 months (a sentiment shared with most here), I genuinely think, as AM said, this is just the beginning. Once we understand how audiences are using the product, what they're viewing, the stages they're viewing, the length of time of engagement, the most valuable hotspots, the most frequent time to catch up etc, then there's a huge world out there we can explore.

Stay locked; the price may not look like it but I strongly believe we've all done well getting in early (even those in at 18p).
 
AlbertStroller
Posts: 152
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
I watched the Elton John VR content last night on the Go and was impressed. They have mixed VR with CGI, real concert footage and an interview with Elton at the end. It looks to me that some of the stuff is a cgi rendering of him when he was younger which opens the doors for VR content featuring passed artists.

This site explains the creation. https://www.wired.co.uk/article/elton-john-farewell-tour-virtual-reality-retirement-announcement

“The cognitive Elton can be part of the creation of new music into the future,” says Ben Casey, CEO of Spinifex, a creative agency that’s helping Elton create his “post-biological” self. The process will involve capturing every aspect of his performances, including his movements, speech and behaviour, to ensure that later recreations feel authentic. Casey estimates that Elton has around four more years at his current level of fitness. “Let’s use those wisely,” he says.

All awesome stuff, even if a few of the company's (Spinifex) goals are likely to weird a few fans out.
BrownAdder
Posts: 1,272
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
EVRH can make money by creating VR Adverts for other parties
EVRH can be biggest VR Advertiser

If you have recording and editing facilities as producer
then getting actors and directors is piss-easy
Cunir
Posts: 176
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
I don't think they'll be relying on advertising to make money -- it's the subscriptions and live tickets that will bring in the vast majority of it. Advertising will just be a nice little bonus.

A typical clickthrough rate for adverts on youtube videos is about 0.5% to 2%. The amount of money you make per click could be anything from 0.1p-10p (but it depends on the product). If they're just paying for impressions then it's going to be at the low end. I'm guessing that most of the adverts on VR videos will be for impressions because people are unlikely to click on an advert in the middle of a concert.

Half-a-million views might sound a lot, but it might only make them 750 quid. When you think they'll be selling concerts for maybe 10 quid each, they'll only have to sell 75 of them to make the same as the adverts.

...but what about all of that digital merchandising stuff he mentioned in one of the interviews? He didn't go into detail about what they'd be selling at the live concerts, but I got the impression that it might be virtual band T-shirts to put on your avatar, and stuff like that. If they sell those for a couple of quid a pop then they will probably make more money than all the adverts.
BrownAdder
Posts: 1,272
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
Elton John's 360 VR concert on Youtube ?
That was VeVo

1.1 Milion for VR 180
800K for VR 360

but we dont know who recorded it, I tried but couldnt find anything

Also in Youtube Search options
VR 360 is now enabled
maxdba
Posts: 750
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
Many programmes on commercial TV don't get anywhere near a 500,000 audience.

Suggest you consider/look at Elton John, or dear departed George Michael, and their live videos, they get 10's of millions of views on YouTube.

Ok, nothing doing for Melody with George, but Elton.............

It wont take many multi-million views to fill Melody's coffers
Gazulster
Posts: 100
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
Only 516k views... things lookin bright .. Take off this week...
5Orrell
Posts: 350
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
It’s been shown before, It’s on You Tube just needs to be added to YouTube Music...

https://youtu.be/3wp-M5TJ_tI

The future is bright ; )
BrownAdder
Posts: 1,272
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
VeVo is a nicer face of Corporate Music - nothing else.

MVR is still growing and who knows what it will be.
5Orrell
Posts: 350
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
MVR could do with this kind of Articles on their web page.
5Orrell
Posts: 350
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
On VEVO News web page...

At Vevo, our objective is to grow the commercial and promotional value of music videos, fostering deep connections between artists and fans.

To be most effective in achieving those goals, we will phase out elements of our owned and operated platforms.

Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content.

We will continue to be the primary seller of Vevo-specific advertising on all distribution platforms – including the sponsorship of video premieres. Vevo offers unique selling propositions for buyers to purchase National, Local and Multi-Cultural audiences at scale, in brand-safe environments, with guaranteed reach and all of the addressability of IP-delivered inventory.

Vevo will invest in original content including our flagship dscvr and LIFT emerging artist programs, as well as new formats that we plan to roll out shortly. Vevo’s unique programming and cross promotion of content helps artists at every stage of their careers to harness the power of music videos to reach new, global audiences.

Connecting artists to new audiences, while helping tell their stories, and growing an advertising-based revenue stream that benefits all of our partners, are key considerations that drive how we develop and adapt our business. Belief in the power of the music videos will always remain at Vevo’s core.
BrownAdder
Posts: 1,272
Opinion:No Opinion
Price:4.875
RE: Advertising
1 Dec '18
I would like to suggest that EVRH working with VeVo should be least surprising.
MVR already has contracts with the owners of VeVo

The only thing we are certain at this point
is that Facebook wants to use MVR to confirm its VR foot print.

If Youtube starts using MVR content as well
In that case EVRH is teamed up just with Top 3 Music Labels.
RestLess
Posts: 130
Opinion:No Opinion
Price:4.875
Advertising
1 Dec '18
In some ways, Melody and Vevo are very similar (far more similar than Melody is to Spotify/facebook). Both create music content which has the potential to be hosted by the companies themselves or licenced elsewhere. Both have the backing of the major labels and can benefit from the advertising revenues that come with high quality content.

Vevo’s Kevin McGurn recently said the following about Vevo but I think large parts are relevant to Melody:

'With over 350,000 pieces of content, Vevo makes up less than 0.5% of all videos on YouTube, yet according to data from comScore, 43% of YouTube’s monthly audience is watching Vevo content. With Vevo content, a brand can more effectively target where, when, and what it associates with in reaching an audience on YouTube. Vevo’s content is not UGC (user generated content), it’s premium, licensed, and professionally produced, with an enormous and unique global reach. In fact, when we looked at an average video buy on Vevo and YouTube, we saw less than 10% duplication across the audiences reached.

The content is vetted through multiple layers of quality control to ensure the safest environment possible for advertisers including:

Automatic categorization if the word “explicit” is in the title or content tags.
Manual categorization if the content includes any of the following:
Vulgar language
Violence and disturbing imagery
Nudity and sexually suggestive content
Portrayal of harmful or dangerous activities

What this categorization process does is give brands greater transparency into where and how their campaigns run, and the ability to customize how they target. With Vevo, a client’s advertising only runs on premium content, and can be targeted specifically to over 55,000 artists in our catalogue. Our customers also have the option to exclude explicit content. Overall, we believe our clients are better served in the safer environment that Vevo offers on YouTube and other platforms. This approach allows them to maximize reach and minimize risk as they tap into the enormous audience consuming music videos online.'

Obviously Vevo has a far bigger library but the principles he spoke about still apply to Melody.

Melody is also located in the right place from a geographical point of view too. The agglomeration of tech companies around Kings Cross is fast leading to the Silicon Valley-isation of the area and it will soon be seen as the only place for companies like Melody to be doing business.

Now the media circus around Black Friday and Cyber Monday has blown over, we should all be preparing ourselves for takeoff. Could it be that the reason Melody has waiting until December to announce the live event is that it is intended to tie in with the 'global media channel's' Christmas lineup? Could there be a simultaneous broadcast on TV and in VR (like with the world cup)? Still a mystery about who this channel is. It's not often Facebook is described as a channel so could well be someone else




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