Thinking about your comment: "Mention mCHP to the average Joe and he doesn't know what you are talking about"
I think that's fair comment but another thing to note is that fuel cell's are soon to be everywhere, particularly in the automotive industry, this will drive consumer acceptance as they become increasingly aware of what a fuel cell is and what it means.
If the average Joe has spent 15K on a new fuel cell car they are going to be very open, if not pro-actively interested in a fuel cell boiler.
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