NEW YORK, Jan 30 (Reuters) - U.S. sales of spirits rose 2.7 percent in 2011, an industry trade
group said on Monday, citing new products and consumers' thirst for high-end libations like super-premium vodka.
Distilled spirits companies, including Diageo, Pernod Ricard, Beam and Brown Forman, sold 195.8 million 9-liter cases of liquor in 2011, an increase of 2.7 percent, according to the Distilled Spirits Council of the United States.
Sales rose 4 percent to $19.9 billion, as some consumers returned to drinking more high-end drinks, according to the group's chief executive Peter Cressy.
Other factors boosting growth were new products and regional legislative changes that allowed for expanded sales of alcoholic drinks.
Spirits accounted for 33.6 percent of the total beverage alcohol market last year, gaining market share from beer, which lost 0.5 points of share to make up 49.3 percent of the market, according to the group.
Sales of vodka, which accounts for 32 percent of industry volume, rose 5.9 percent to 63 million cases. Yet for the most expensive brands in the 'super premium' category, volume rose 12.7 percent and revenue rose 15.9 percent.
Exports of distilled spirits are expected to have reached $1.34 billion in 2011, based on 11-month data, the group said.
Total exports rose 16.5 percent from a year ago, while American whiskey -- 69 percent of total exports -- grew 13.6 percent, the group said.
(Reporting By Martinne Geller; Editing by Derek Caney) Keywords: SPIRITS/
COPYRIGHT Copyright Thomson Reuters 2012. All rights reserved. The copying, republication or redistribution of Reuters News Content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters.
Datafeed and UK data supplied by NETbuilder and Interactive Data.
While London South East do their best to maintain the high quality of the information displayed on this site,
we cannot be held responsible for any loss due to incorrect information found here. All information is provided free of charge, 'as-is', and you use it at your own risk!
The contents of all 'Chat' messages should not be construed as advice and represent the opinions of the authors, not those of London South East Limited, or its affiliates.
London South East does not authorise or approve this content, and reserves the right to remove items at its discretion.