SUNNYVALE, Calif. (AFX) - Vodafone Group PLC, the world's largest mobile p
hone company, and online search engine Yahoo Inc. said Tuesday that they are forming a strategic alliance to create a mobile advertising business.
Under the deal, Yahoo will become Vodafone's exclusive display advertising partner in the United Kingdom, providing a variety of mobile advertising formats across Vodafone's content services. The companies plan to roll out the initiative in the United Kingdom in the first half of next year.
Customers who agree to accept targeted display ads will receive savings on certain Vodafone services, which may include the 'Vodafone live!' portal, games, television and picture messaging services.
Shares of Yahoo fell 19 cents to $27.21 in morning trading on the Nasdaq, while shares of Vodafone dropped 32 cents to $25.63 on the New York Stock Exchange.
Copyright 2006 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Datafeed and UK data supplied by NETbuilder and Interactive Data.
While London South East do their best to maintain the high quality of the information displayed on this site,
we cannot be held responsible for any loss due to incorrect information found here. All information is provided free of charge, 'as-is', and you use it at your own risk.
The contents of all 'Chat' messages should not be construed as advice and represent the opinions of the authors, not those of London South East Limited, or its affiliates.
London South East does not authorise or approve this content, and reserves the right to remove items at its discretion.