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BRIEF-Britain's WPP buys U.S. agency EffectiveUI

Tue, 3rd Apr 2012 15:21

LONDON, April 3 (Reuters) - WPP PLC:

* Has acquired all the assets of
Effectiveui, Inc

* EffectiveUI's unaudited revenues for the year ended 31 December 2011 were $20.8 million, with gross assets at the same date of $6 million

* EffectiveUI is a user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications

((London Equities Newsroom; +44 20 7542 7717))

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