Register
Login:
Share:
Email Facebook Twitter


EXCLUSIVE: Ascent Resources ask shareholders for ability to raise funds


Alliance News


Rightster Partners With Universal On 'Minions' Promotional Campaign

Wed, 1st Jul 2015 12:25


LONDON (Alliance News) - Rightster Group PLC Wednesday announced it has partnered with Universal Pictures International to promote its new film 'Minions' across territories in Asia Pacific, South America and Europe.

No financial details of the partnership were disclosed. Rightster distributes and monetises digital video. The two companies will use audience data to select what it calls "influencers" on digital platforms Instagram, Snapchat and Vine. These "influencers" are generally social media stars or individuals with large groups of followers, who will then be asked to develop and upload 'Minions' themed content.

Rightster conducted a campaign earlier this month for Universal in relation to the film on video platform YouTube to promote the film.

"We're delighted with the output from our ongoing relationship with NBC Universal and Universal Pictures International. The innovative social influencer campaign which we have launched with Universal Pictures International to promote the Minions film is really exciting. It demonstrates the growing influence of platforms such as Instagram, Snapchat and Vine and how they can be used effectively to generate and amplify engagement on a local and global level," said Chief Executive Officer Patrick Walker in a statement.

Shares in Rightster are trading up 5.1% at 15.24 pence Wednesday morning.

By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews

Copyright 2015 Alliance News Limited. All Rights Reserved.

Alliance News



Back to Alliance News


Share Price, Share Chat, Stock Market news at lse.co.uk
FREE Member Services
- Setup a personalised Watchlist and Virtual Portfolio.
- Gain access to LIVE real-time Regulatory News (RNS).
- View more Trades, Directors' Deals, and Broker Ratings.
Share Price, Share Chat, Stock Market news at lse.co.uk




Datafeed and UK data supplied by NBTrader and Digital Look. While London South East do their best to maintain the high quality of the information displayed on this site,
we cannot be held responsible for any loss due to incorrect information found here. All information is provided free of charge, 'as-is', and you use it at your own risk.
The contents of all 'Chat' messages should not be construed as advice and represent the opinions of the authors, not those of London South East Limited, or its affiliates.
London South East does not authorise or approve this content, and reserves the right to remove items at its discretion.